“ There is a lot of education that needs to go on to change peoples' mindset about how beer can be perceived with food. ”
Michael Caine, Gidleigh Park, speaking at Taste of London - June 2007
“ The F&B Beer Matrix is such a powerful tool. I have been in the industry for tens of years and only now is the beer category making any sense. ”
Sonia Harris, Training Manager, M&B
“ F&B training literally engages hearts and minds and never fails to change peoples' perceptions of the beer category. Glorious to watch! ”
Rhod Leyshon, Inbev Account Manager
“ We have made more inroads and more impact with our wholesaler in one dinner, which Marc hosted, than we have done in 7 years. ”
Dave Stafford, Giant Eagle USA, Off Premise Retail
“ F&B are leaders in unlocking SENSORY and EXPERIENTIAL food and drink marketing and training, with particular expertise in beer. We create and deliver bespoke services and events as well as industry-accredited training. ”
“ Marc, we specifically want to thank you for your incredible ability to perform, teach and have fun - all at the same time! Everyone on our team learned a great deal because you made it fun and easy to learn. You have a very special gift and your presentations were all memorable and genuinely fun experiences.
”
Eric Best, GM, Budweiser
F&B NCPLH Training Centre
F&B are qualified to award NCPLH to anyone responsible for authorising alcohol sales. To apply for a personal licence from your local licensing authority you MUST hold a qualification such as the BIIAB NCPLH.
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CRYING JEAN
F&B's Master Beer Sommelier, Marc Stroobandt acted as technical consultant on this Stella Artois advert shown earlier this year during the US Super Bowl.
Watch the ad . . .
Watch the F&B Showreel
Interested in F&B Partnership? Want to find out more about our trade and consumer events or services? Watch the F&B showreel online now using the link below.
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