There is a lot of education that needs to go on to change people’s mindset about how beer can be perceived with food. Michael Caine Gidleigh Park speaking at Taste of London June 2007

The SBA Matrix is such a powerful tool. I have been in the industry for tens of years and only now is the beer category making any sense. Sonia Harris Training Manager M&B

It is still remarkable, in general, how badly we keep and sell beer. I don’t think we have enough respect for the product we sell most. And what we need to see if we are going to improve is the resurrection of great training and great personal development. Peter Linacre MD of Massive Pub Company

F&B are leaders in unlocking sensory and experiential food and drink marketing and training, with particular expertise in beer, creating and delivering bespoke services and events as well as industry accredited training.

F&B training literally engages hearts and minds and never fails to change people’s perceptions of the beer category. Glorious to watch! Rhod Leyshon Inbev Account Manager

NCPLH Training

F&B NCPLH Training Centre

F&B are qualified to award NCPLH to anyone responsible for authorising alcohol sales. To apply for a personal licence from your local licensing authority you MUST hold a qualification such as the BIIAB NCPLH.

Find out more

All Bar One Beer Challenge

To celebrate the launch of their new beer menu in September, All Bar One hosted a four round beer challenge, pitting journalists against the beer experts

The F&B Tasting Panel register here

Four lucky winners received a case of beer for Christmas by registering to join our Tasting panel. Every month we will pick a name at random and you could win a case of your favourite beer. Simply fill in the form to register

Enter the Competition

Watch the F&B Partnership videio showreel

Watch the F&B Showreel

Interested in F&B Partnership? Want to find out more about our trade and consumer events or services? Watch the F&B showreel online now using the link below.

Play showreel

F&B Partnership

The UK's first food and beer consultancy

NCPLH Training

F&B NCPLH Training Centre

All Bar One Beer Challenge

The F&B Tasting Panel register here

Watch the F&B Showreel