F&B Driving Sales and Profit through ABC of Beer Appreciation
Aims
This course is designed to enable the successful candidate to improve their beer knowledge and standards of beer service and use this knowledge to increase sales and profit.
Suitable for front of house bar staff, Bar Managers and Bar supervisors whose businesses are predominantly drinks led , Account Managers, Account Directors, Brewer sales personnel, or anyone involved in the wholesale or retail sale of beer.
Delegate requirements
- English spoken
- Good product knowledge and practical experience in beer service
Location:
F&B approved centres – see calendar Clients training room facilities
Duration:
- 1 day course
Content
Fully interactive course which aims to enable the candidate to
- Increase sales and profits by improving a customers drinking and dining experience
- Develop a knowledgeable, motivated sales team
- Ensure staff are skilled in delivering the optimum beer experience
- Build a teams’ knowledge in
- Technical Product Knowledge - What is beer?
- How to handle, store and serve beer correctly – improving yield and eradicate wastage
- Sensory appreciation and How to taste
- How to pair with food? – The basics
- Beer service that sells – getting your staff to sell rather than ‘take orders’
Delegate rate
Delegate rate: £145 per person
Group rate ( 10 or more): £115 per person
Book / Enquire Now
To book or enquire about the F&B Driving Sales and Profit through ABC of Beer Appreciation course, please complete the following information.