Driving Sales & Profit through Beer & Food Appreciation
Aims:
This tasting course is designed to enable the successful candidate to enhance their beer knowledge and their standards of beer service. They will learn how, through pairing beer with food, they can increase both their beer and food sales.
Suitable for front of house Bar Staff, Bar Managers and Bar Supervisors who work in businesses that are predominantly food led. This course is also ideal for Account Managers, Account Directors, Brewer Sales Personnel, or anyone else involved in the sale of beer, either wholesale or retail.
Delegate requirements:
- English spoken
- Good product knowledge
- Practical experience in beer service
Location:
- F&B approved centres
- Clients' training room facilities
Duration:
- 1 day course
Content:
This is a fully interactive course which aims to enable the candidate to:
- Drive sales and profits by increasing sales of beer and food
- Enhance basic beer and food appreciation through in-depth tasting
- Deliver the optimum beer experience and learn Draught Master skills
- Build a team's knowledge and experience of beer and food through in-depth tasting
- Improve technical product knowledge
- Improve serving standards – glassware, serving temperature, pouring techniques
- Improve sensory evaluation
- Improve presentation and communication – beer service that SELLS
Delegate rate: £145 per person (minimum of 5 people per course)
Group rate (10 or more): £115 per person
Book / Enquire Now
To book or enquire about the Driving Sales & Profit through Beer & Food Appreciation course, please complete the following information.